Monday, August 30, 2010
Saturday, August 28, 2010
Our reigning CX World Champ stopped by yesterday to have a look at some fancy new hoops and a specially designed new frame we've prepared for him. Sub-950 grams for a pair of cross wheels should be good for Styby's winter campaign and adding a second Arc-en-Ciel to his wardrobe. You can't quite make it out but that top tube says X-Fire Prototype...
I got the frame!!! My customized Damocles ISP left the paintshop this week and is now ready for assembly.
Believe me, the picture doesn't do it justice.
I was hoping to ride this bike next week during the Eurobike show, but it won't get assembled in time :( But have no fear, the Ridley gang is still planning on riding from the hotel to the fair and back every day. We will use the Noah RS frames we took to the Demo Day. If least if the weather is not so crappy as it is here in Belgium...
This week we got a whole bunch of Britisch, Scotisch, Irisch... dealers over, i took the opportunity to join one of the group rides. Good weather, nice roads, good companionship... As a little extra pro- rider Geert Omloop joined us.
It is fun to get to know the people who buy and sell our bikes.
The highlights of the ride were the passage at the Grasbos in Diest and the sprint at the Ridley factory.
Before i forget i want to congratulate Arne van Snick with his performance at the track world championships in Montichiari (Italy).
We are glad that our new Arena frame helped Arne to achieve his goals. An overview of the races in which he competed with the Arena
- 9th place overal scratch
- 10th place overal omnium
20th place points race
9th place sracth
11th place elimination race
This is looking good for the European championships in St-Petersburg! A big thumbs up from the Ridley team!!!
Stay tuned for live coverage from the Eurobike show next week.
Saturday, August 21, 2010
Friday, August 13, 2010
Eurobike is approaching,stress is building up. Not that i have doubts about the new range, the team has done a good job, product tests were good and i expect positive feedback from the consumers.
Dealers have been over the past weeks, but in the end it's all about you people... how will you all like the bikes? We will be ready to inform, explain what's not clear or simply talk about cycling in general.
Be sure to stop by at the demo day. A new version of the Noah & Orion, the Dean Rs, a new MTB... we have got some stuff to show off and test:)
I also have some personal reasons to look forward to this years Eurobike. I am trading in my faithful companion, a custom painted Compact, for a new beauty on 2 wheels. A Damocles ISP with colors chosen on the 2011 customizer. Yes i am a lucky b@*$sterd :)
Second of all its fun to see the familiar faces of the industry again.
Some stress to get the showbikes ready on time but even more to get the 2012 range up and and running. Better to be one step ahead :)
Oh yeah, good new Apple has posted a patent regarding bicycle accessories and companys like bosh are really entering the E-bike business..
Until next post, have fun, ride your bike
Over and out
Tuesday, August 10, 2010
As is said in my previous blog: The market for aero is going in a direction to hide and integrate the brake.
Since then we have performed our first official test on the road with ex Belgian champion Geert Omloop. Although I asked him to use the integrated brake system only during test rides he was so enthusiastic about the new fork that he used it in the race in Westrozebeke and guess what, he immediately won.
Friday, August 6, 2010
Sunday, August 1, 2010
Holiday is over, 2 weeks out of office were good for body, mind and soul.
Even when you like your job and do it with passion it's good to take some time off. Spend some time with family, friends... good times.
None the less i haven't been without my bike the past two weeks. I was lucky enough to test the fork Jochim mentioned in a previous post. Some testing was done in West-Flanders (did some hills from the tour the Flanders) the second week of testing took place in the south of France.
Facing the strong Mistral winds during my daily ride is like riding in an open wind tunnel.
My personal experiences and those of the pro rider currently testing the fork already learned us the fork functions perfect but we still need some tweaking. The final phase in this project is approaching (fine tuning, testing, fine tuning until it's perfect)... what a way to get back to work after 2 weeks of holiday.
This was it for today's post.