Monday, December 13, 2010
Friday, November 26, 2010
Here it is folks - the Vacansleil-DCM Ridley Helium. We literally stole this bike from the mechanic's stand so that we could get a nice studio shot to share with the world.
Wednesday, November 24, 2010
Big day at Ridley World Headquarters today - Vacansoleil riders stopped in for bike fittings and technical partner orientation. It's always fun to spend time with the upper crust of the cycling world be it athletes and directors or bike builders and parts manufacturers. Our new partners like Rotor, SRAM, Vredestein, Fast Forward, 4ZA all showed off the latest and greatest products that were outfitting the new Vaca team Heliums frames. It's off to team camp in Spain next month and then to Australia for Tour Down Under.
Sunday, November 21, 2010
Thursday, November 18, 2010
Wednesday, November 17, 2010
Just a quick update as I've just landed in Seoul and my room-service pizza has just arrived. Life on the road is glamorous ;)
Check out this link for Ridley Japan's take on Osaka Cycle Mode
A big arigato to Masa-san, Nao-san and Moto-san for all of their help this week and for doing such a stellar job of Ridley in Japan.
Saturday, November 13, 2010
Tuesday, October 26, 2010
Thursday, October 14, 2010
Thanks to Ridley dealer Cicli Zavarise of Cornuda (TV), a rapresentative of the Belgian bike company, had the pleasure, last month, to give a Ridley Ignite MTB, to the famous Moto GP rider Andrea Dovizioso, of the offcial Honda Repsol team, who has immediately started using it, for training and checking the circuits, before the races.
It might be a simple coincidence, but we like to believe that his new Ridley brought good luck to the strong rider from Romagna, as, in the two following races of his not too lucky season, he obtained two amazing second places, to Casey Stoner in Japan and to Valentino Rossi in Malaysia, probably gaining the opportunity to remain in the official Honda Repsol team also for next year, which was very difficult to think, only until few weeks before. As soon as this is confirmed, Ridley will make a new Ignite for Dovizioso in the 2011 team colours.
In the photo Andrea Dovizioso with his Ridley Ignite in the garden of his beautiful villa
Wednesday, October 13, 2010
Felt like it was time to share some late evening/early morning ideas/thoughts with you. Short but powerful since i got to get in bed (starting early again tomorrow).
1) cycling is a bug, it definitely get's under your skin. You're in pain on the bike sometimes, working in the industry can be dam hard. But in the end you couldn't imagine yourself doing anything else.
I like cycling for quite some time know and it's been my job for 1,5 years; hard to imagine something else.
2) cycling must be fun!
Some simple rules though:
A) Wear a helmet!
If not for yourself, do it for your loved ones. Helmets are so cool and lightweight now,
no reason not to wear one.
B) there are no rules to cycling. I can go out with my dad and ride nice & calm for hours
chatting or i can train hard to reach a certain goal.
Last evening we went out with collegues making a pitstop to fuel up with a good Belgian
Maybe one rule after all... have fun
Saturday, October 9, 2010
Wednesday, September 29, 2010
A hipster? No,Yes, i finished my fixie. Finally i must say, i bought the hubs over one year ago an had other bits and pieces lying around for some while now.
The fact that one of my buddies finished his earlier then mine (even though he started later) and that i need to have something to do in the evening made me finally finisht he bike :)
other great news is that Arne Van Snick ,our promising young rider on the Arena, put down a strong performance on the European championships. We will continue to support him in his further development!
Thursday, September 23, 2010
The opening is over, cross season is approaching and we are squeezing out the last bits out of the summer.
These last few sunny days felt damn good, it got my spirits up to commute to work.
I admit i am not climbing any infamous hills but the 18k (22k in total) long stretch of road next to the canal tends to get me down.
But i found out that the right soundtrack takes your mind off the road ahead and makes your legs spin :)
So let's try to keep this up and at least commutes a few times a week to work :)
One of our reps will be hitting the track next week on his Oval track bike. What's the big deal you might ask? Well, he has got a sweet pair of new 4ZA track wheels in his bike.
Stay tuned for some nice pics.
See you al next time,
Saturday, September 18, 2010
Telenet-Fidea team presentation at Ridley HQ on Thursday morning. Pretty cool having the reigning world champ riding our bikes, testing our bikes and winning on our bikes. Lots and lots of rainbow stripes on that dude to start the season on the right track.
Thursday, September 16, 2010
Wednesday, September 15, 2010
Tuesday, September 14, 2010
But we did get on tv :)
Oh yeah, official opening of the new company on Thursday and Friday, sweeeet
Include the press-presentation of the Telenet - Fidea team with world champion Zdenek Stybar and the final straight line towards the cross season is in sight :)
Sunday, September 5, 2010
How have you all been? I'm fine thank you, a bit tired yes but happy. Yesterday evening we loaded up the show bikes in the van and set off to belgium. 9h's later we rolled in Hasselt.
But let's start the story on Monday. We set off to F'Hafen at 4h30 in the morning. A big white van packed with over 23 show bikes, 18demo bikes, 2 Belgians and 1 American. After a long ride we arrived in Ratzenried. Pouring rain, 9°c... no need to say we were a bit depressed.
But when we woke up on Thuesday the weather was clouded but no rain and during the day it even cleared out and the demo day was a big success! People loved the Noah RS, Blast 29er and we also got a good response to the Noah.
After the demo day we set off for 4 days of trade fair. 3 days of meetings with part suppliers, manufacturers and distributors. The perfect moment for me to go more in to detail about our 2012 range and push were needed for the 2011 range.
For what i can tell, exiting things will happen in the next few years...
There's a time for work and a time for play. We relaxed by riding our Noah RS to the trade show and back, listening to some music and have dinner together.
A good vibe, a great show and a dedicated team.
Ridley will continue to spread his vision on cycling and leave a mark in the industry!
Monday, August 30, 2010
Saturday, August 28, 2010
Our reigning CX World Champ stopped by yesterday to have a look at some fancy new hoops and a specially designed new frame we've prepared for him. Sub-950 grams for a pair of cross wheels should be good for Styby's winter campaign and adding a second Arc-en-Ciel to his wardrobe. You can't quite make it out but that top tube says X-Fire Prototype...