To be or not to be...

A hipster? No,Yes, i finished my fixie. Finally i must say, i bought the hubs over one year ago an had other bits and pieces lying around for some while now.

The fact that one of my buddies finished his earlier then mine (even though he started later) and that i need to have something to do in the evening made me finally finisht he bike :)

other great news is that Arne Van Snick ,our promising young rider on the Arena, put down a strong performance on the European championships. We will continue to support him in his further development!

Bye

Yannick

commute to work

Hey everybody,

The opening is over, cross season is approaching and we are squeezing out the last bits out of the summer.

These last few sunny days felt damn good, it got my spirits up to commute to work.
I admit i am not climbing any infamous hills but the 18k (22k in total) long stretch of road next to the canal tends to get me down.
But i found out that the right soundtrack takes your mind off the road ahead and makes your legs spin :)
So let's try to keep this up and at least commutes a few times a week to work :)

One of our reps will be hitting the track next week on his Oval track bike. What's the big deal you might ask? Well, he has got a sweet pair of new 4ZA track wheels in his bike.
Stay tuned for some nice pics.

See you al next time,

Cheers,

Yannick

Telenet-Fidea Team launch at Ridley HQ

Telenet-Fidea team presentation at Ridley HQ on Thursday morning. Pretty cool having the reigning world champ riding our bikes, testing our bikes and winning on our bikes. Lots and lots of rainbow stripes on that dude to start the season on the right track.

bring it on...

Live coverage from the Official Ridley opening :)
Telenet - Fidea's team presentation just started, first factory tour at 13h

A few pic's from my temporary Prodev setup

(hmmm; what's under the curtain?)

Cheers

Yannick

Show time!

Howdie Ridley folks!

We're now full swing in the midst of international bike show season. We've just finished the Montreal BTAC show with our Canadian distributor - Norco. I'd like to send out a big thank you to Brandon, Marty and all the team for the support in building up the booth and supplying me with endless cups of coffee!

The timing of the show couldn't have worked out any better as it coincided with the Tour of Montreal. With the help from Skip @ Norco and Peter @ Lazer Helmets, we organised a Belgian evening for our Ridley/Lazer dealers which of course included Belgian beer and friets with mayonnaise, mmmm. Team Katusha sent along some riders to sign posters and talk about the race. The following day we had more of the team at the show. All in all a fantastic few days.

I'm now in Vancouver visiting local bike shops for a few days then heading down to Vegas for Interbike. Life isn't bad ;)

ridley bikes proudly presents...

haha, no scoop this time.

But we did get on tv :)

http://www.tvl.be/nl/2010-09-13/fietsenproducent-ridley-breidt-uit/

Oh yeah, official opening of the new company on Thursday and Friday, sweeeet
Include the press-presentation of the Telenet - Fidea team with world champion Zdenek Stybar and the final straight line towards the cross season is in sight :)

Adios

Yannick

Back home... Eurobike was a blast!

Hey there,

How have you all been? I'm fine thank you, a bit tired yes but happy. Yesterday evening we loaded up the show bikes in the van and set off to belgium. 9h's later we rolled in Hasselt.

But let's start the story on Monday. We set off to F'Hafen at 4h30 in the morning. A big white van packed with over 23 show bikes, 18demo bikes, 2 Belgians and 1 American. After a long ride we arrived in Ratzenried. Pouring rain, 9°c... no need to say we were a bit depressed.

But when we woke up on Thuesday the weather was clouded but no rain and during the day it even cleared out and the demo day was a big success! People loved the Noah RS, Blast 29er and we also got a good response to the Noah.

After the demo day we set off for 4 days of trade fair. 3 days of meetings with part suppliers, manufacturers and distributors. The perfect moment for me to go more in to detail about our 2012 range and push were needed for the 2011 range.
For what i can tell, exiting things will happen in the next few years...

There's a time for work and a time for play. We relaxed by riding our Noah RS to the trade show and back, listening to some music and have dinner together.

A good vibe, a great show and a dedicated team.
Ridley will continue to spread his vision on cycling and leave a mark in the industry!

Cheers!

Yannick