Saturday, October 9, 2010

Catching up


It's been quite the long strange trip - Jo and I have been out traveling the world sharing everything there is to know about the 2011 range of Ridley bikes. After the hugely successful grand opening to our new facility in Belgium we hoofed it across the pond to Las Vegas and Interbike. I think we were all amazed at the reception we were given - no doubt about it Ridley was the buzz of the show. We were slam packed busy the entire show with dealers, media and competitors fighting for space in our booth. How good were we you might ask? Well how about a couple of quote from prominent media types:

"Hurry up and build the new bikes! Now everything else is going to seem a little plain..."
"...my product of the show that proved there is some true technological evolution going on at Ridley."
"Wanted to say thanks for taking the time to chat with us at Interbike and showing us Ridley's secret project... game changer for sure."


Of course Vegas just isn't Vegas without a little party program to kick off the festivities. Our Belgian brothers at Lazer debuted their new Oasis lid at the Hard Rock beach club - pretty nice and fitting location with Ridley Cross bikes at the beach. Wouldn't you guess it - the barriers ended up being fruity drinks with colored umbrellas!

Pack up the suitcase and hop a flight down under for Road Worlds and our dealer launch for Australia. We had a great launch with about 35 prominent dealers flying into Geelong to see the 2011 lineup and then watch a little bike race on the weekend. We were all a bit amazed at the number of Flemish flags and traveling Belgians amongst the crowd. Look at any finishing photo and the background is all yellow with Flandrien Lions. Big thanks to Mark, Nick, Matt, Brian and all the folks at Pacific Brands and the Bike Hub shops for making Worlds week such a Cracker of a good time!

Oh yea - there was actually racing down in OZ last week as well. Our Swedish national champ Emma Johanson opened up a killer sprint in the final 100 meters of the race to secure a beautiful bronze medal. I like to think her Asteria ISP was responsible although I'm guessing Emma's legs had something to do with it...
And our Katusha boys had a great weekend riding for their respective countries. Mr. Pozatto finished just off the rostrum in a solid fourth place on the day. I can pretty much guarantee he would have taken the bronze if the course would have been another 10 meters longer - he just ran out of real estate.



So summer is done and dusted. Time to pull out the Wellies and an umbrella - see you all out in the mud at the cross races.






1 comment:

  1. Must have been great at the WC, down under !
    Luca

    ReplyDelete