Big in Japan

It's truly a great thing being part of a global program like Ridley. We have amazing distributors and dealers all around the globe all doing an amazing job of representing BELGIUM. The Cycle Mode show is this weekend in Osaka Japan where our distributors JP Sports are showing the latest range to the Japanese cycling public.

You know you're experiencing something unique when you see people sprinting across the trade show floor in order to be the first in line to try out the latest and greatest. Ridley had a tidy demo fleet of five bikes on hand for the folks to ride - these five bikes were tested in excess of five hundred times on the Saturday opening day of the show. 500 test rides in less than 7 hours! There was a constant line-up at the booth with no fewer than ten people patiently awaiting their turn.

Needless to say, the non-Japanese amongst the Ridley crew were amazed and excited about the response to the brand as well as the overall orderliness of the lines, rides, testing and vibe of the show.